CHROME

INDUSTRIES

 

The project

20 Year Anniversary Campaign 

The Opportunity

Chrome was experiencing its 20 year anniversary and had a unique opportunity to gain new eyes on the brand within the lifestyle community.

 
 
 
 

How we MADE IT HAPPEN

  • Developed and executed the campaign
  • Sourced and managed a new PR and creative agency
  • Co-developed NYC and LA desk sides and corresponding media events
  • Collaborated with the product team to create a “20 Year Collection” of product
  • Art directed and produced an in-store POP experience for each Chrome HUB
  • Collaborated with Cinelli to produce 7 different bike frames to be painted by partnered artists and displayed in Chrome HUBs
  • Wireframed and managed the creation of the campaign landing page
  • Worked with each Chrome HUB to develop a launch event and ensured Chrome ambassadors attended when possible
 

PRoven results

The 20 Year Anniversary Campaign increased social media following by 2K as well as generated ~$10K in sales. The coinciding media desk sides, events and coverage had over 2 million impressions.

Niki is a great at implementing strategy and directing and driving a project from start to finish. With strong organisational and project management skills - she also has and an eye for detail and a great perspective on creative execution.
— Leo Moscicki, Managing DIrector, Mass Current
 

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