20 Year Anniversary Campaign
Chrome was experiencing its 20 year anniversary and had a unique opportunity to gain new eyes on the brand within the lifestyle community.
How we MADE IT HAPPEN
- Developed and executed the campaign
- Sourced and managed a new PR and creative agency
- Co-developed NYC and LA desk sides and corresponding media events
- Collaborated with the product team to create a “20 Year Collection” of product
- Art directed and produced an in-store POP experience for each Chrome HUB
- Collaborated with Cinelli to produce 7 different bike frames to be painted by partnered artists and displayed in Chrome HUBs
- Wireframed and managed the creation of the campaign landing page
- Worked with each Chrome HUB to develop a launch event and ensured Chrome ambassadors attended when possible
The 20 Year Anniversary Campaign increased social media following by 2K as well as generated ~$10K in sales. The coinciding media desk sides, events and coverage had over 2 million impressions.
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