Rusty Butcher Signature Series
Determine out how to further engrain FOX in the street motorcycle world within developing niches.
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How we MADE IT HAPPEN
- Analyzed social media influencers and reached out to and signed Rusty Butcher
- Worked with the internal design and engineering team as well as the Rusty Butcher team to create a custom suspension product
- Collaborated with engineering to ensure specs and technologies were optimized for the Rusty Butcher team
- Created POP to be used at events for both FOX and Rusty Butcher
- Optimized the sales channel for this specific product
- Launched the product in conjunction with Rusty Butcher via a landing page, ridefox.com mastheads and social media posts
To date, the product has generated $35k in sales and the sponsorship has increased FOX Instagram following by 3k.