FOX

 

The project

Rusty Butcher Signature Series 

The REQUEST

Determine out how to further engrain FOX in the street motorcycle world within developing niches.

 

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How we MADE IT HAPPEN

  • Analyzed social media influencers and reached out to and signed Rusty Butcher
  • Worked with the internal design and engineering team as well as the Rusty Butcher team to create a custom suspension product
  • Collaborated with engineering to ensure specs and technologies were optimized for the Rusty Butcher team
  • Created POP to be used at events for both FOX and Rusty Butcher
  • Optimized the sales channel for this specific product
  • Launched the product in conjunction with Rusty Butcher via a landing page, ridefox.com mastheads and social media posts
 

proven results

To date, the product has generated $35k in sales and the sponsorship has increased FOX Instagram following by 3k.

Niki Jaimes (Vagabond Marketing) has been a breeze and awesome to work with. Each project we’ve gotten to work on with each other has been amazing and successful for myself and my business. I can’t wait to see what we get going in the future!
— Mark Atkins (Rusty Butcher)
 
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