GoPro Retail Activation Guide
Due to extremely fast growth, the GoPro brand was being misrepresented across the board. We created this guide as a way to establish global brand standards for retailers and distributors to ensure the brand was represented properly.
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How we MADE IT HAPPEN
- Developed the concept & created the layout
- Collaborated with sales, retailers and distributors
- Provided copywriting and editing
- Sourced and managed creative and production resources
- Analyzed sales data to determine assortment recommendations
- Presented at the International Distributor Meeting
- Developed subsequent guides for other departments
When assortment recommendations were used - retailers saw a 4-5x lift in sales per vertical. Proper brand identity usage globally increased drastically within 1 year from launch.