The project

GoPro Retail Activation Guide 

The Opportunity

Due to extremely fast growth, the GoPro brand was being misrepresented across the board. We created this guide as a way to establish global brand standards for retailers and distributors to ensure the brand was represented properly.






  • Developed the concept & created the layout
  • Collaborated with sales, retailers and distributors
  • Provided copywriting and editing
  • Sourced and managed creative and production resources
  • Analyzed sales data to determine assortment recommendations
  • Presented at the International Distributor Meeting
  • Developed subsequent guides for other departments

proven results

When assortment recommendations were used - retailers saw a 4-5x lift in sales per vertical. Proper brand identity usage globally increased drastically within 1 year from launch.

I had the pleasure of collaborating with Nicole on creating a retail marketing guide for GoPro retailers. It was a fairly ambitious project that Nicole spearheaded and managed, and I was impressed by her level of awareness and consideration for the needs of GoPro retailers as well as her ability to organize and manage the project. Her experience working with small retailers really shined. She has a respect for small business owners that is hard to find in this day and age - she is truly a relationship builder. Her ability to play well with others extends into working relationships as well. I never felt as though Nicole was micro-managing or dictating - in fact she was very open to my suggestions and input with regard to design and content. It was such a pleasure collaborating with her. Her quirky sense of humor and cool head amidst chaos were greatly appreciated through particularly stressful moments. I look forward to having the opportunity to work with her again in the future.
— Jessica Meek, Creative Director
I had the pleasure of working with Niki at GoPro and I can honestly say I have never met someone so knowledgeable about the Specialty Channel and so passionate about helping her Customers and Sales team succeed. She is not only a joy to work with but she is also a highly motivated and highly intelligent achiever who is will do whatever it takes to make sure her Customers are successful. Niki possesses the rare combination of being both strategic in her business understanding and planning, while also being action oriented and highly motivated to get things accomplished. She is asset to any company and an awesome personality to have on your team. I wouldn’t hesitate for a second to work with her again in the future. Niki truly is one-of-a-kind and she has an amazing future ahead of her.
— Mike Perez, VP of Sales and Marketing, Starkey Hearables